Privacy Policy

At Pura Shop, we believe that creating your perfect fragrant sanctuary extends beyond our artisanal diffusers and seasonal collections to include the protection of your personal information. Just as we carefully curate each scent in our Spring lineup and exclusive Pura x Pantone collaborations, we approach your privacy with the same dedication to excellence and sophistication.

1. Information We Collect

To enhance your fragrance journey and provide our premium services, we collect:

• Personal Information: Name, email address, shipping address, and contact details when you create an account or make a purchase
• Payment Information: Transaction details through our secure payment partners (Visa, MasterCard, JCB, PayPal) – we do not store full payment card numbers
• Preferences: Scent preferences, wish lists, and fragrance sampling history
• Technical Data: IP address, browser type, device information, and browsing patterns
• Communication Records: Correspondence with our customer service team

2. How We Use Your Information

We use your information with the same care we put into crafting our home fragrances:

• Process your orders for diffusers, scent samples, and seasonal collections
• Provide personalized fragrance recommendations and curated sets
• Manage your account and streamline your checkout experience
• Communicate about orders, new arrivals (like our We Made Extra collection), and exclusive offers
• Improve our website functionality and product offerings
• Comply with legal obligations and prevent fraudulent activities

3. Data Sharing and Disclosure

We treat your personal information with the same exclusivity we apply to our Pura x Pantone collaborations:

• Service Providers: Trusted partners who assist with payment processing, shipping, and website operations
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with any merger, sale of company assets, or acquisition
• International Transfers: As we serve customers globally (excluding some Asian regions and remote areas), your data may be transferred internationally with appropriate safeguards

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We protect your data with the same commitment to quality that defines our fragrances:

• Advanced encryption technology for all transactions
• Secure servers with limited access
• Regular security assessments and updates
• Data retention only as long as necessary for business purposes
• Compliance with international data protection standards

5. Your Rights and Choices

You have control over your personal information, just as you have choice in selecting your perfect scent:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-out: Unsubscribe from marketing communications at any time
• Restriction: Limit how we use your personal information
• Portability: Request transfer of your data to another service

6. Cookies and Tracking Technologies

Like the subtle notes in our finest fragrances, we use cookies to enhance your experience:

• Essential Cookies: Required for website functionality and secure checkout
• Analytical Cookies: Help us understand how customers explore our collections
• Preference Cookies: Remember your scent preferences and shopping cart
• Marketing Cookies: Show you relevant fragrance recommendations

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect your shopping experience.

7. International Compliance

As a global fragrance destination serving customers worldwide (with exceptions for some Asian regions and remote areas), we comply with:

• General Data Protection Regulation (GDPR) for European customers
• California Consumer Privacy Act (CCPA) for California residents
• Other applicable international privacy laws

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy as our fragrance collections evolve. Significant changes will be communicated through our website or email.

10. Contact Us

Thank you for trusting Pura Shop with both your fragrant journey and your personal information. We are committed to maintaining the same standard of excellence in privacy protection that we bring to every scent we curate.